The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations.

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The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations.

The present investigation began with the conjecture that people may do better by saying "some other time" instead of "no, not ever" in response to temptations. Drawing from learning theories, we hypothesized that people interpret unspecific postponement ("I can have it some other time") as a signal that they do not strongly value the postponed temptation. In this way, unspecific postponement ma...

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ژورنال

عنوان ژورنال: Journal of Personality and Social Psychology

سال: 2016

ISSN: 1939-1315,0022-3514

DOI: 10.1037/a0039946